How to Start Your Own Business
How to Start Your Own Business – People often dream about starting their own business but don’t fully realise the implications of what this involves. Given the back-drop that nearly a half of all businesses fail in their first year, it is critical that you have all the knowledge at your disposal to make an informed decision about whether running a business is right for you.
About the course
Unit summary
This course is made up of 5 units, which cover a range of subject areas, please see below for more information:
Unit 1 Thinking of starting a business
- The problems and potential of small-business start-up
- Sources of information
- Why start a business
- Personal skills
- The realities of starting a business
- Success v failure
- Your business idea
- Am I suited to running a business
- People and roles
- Business start-up expenses
- Sources of money
- Finding premises
- Financial issues
- Legal issues
- Practical issues
Unit 2 Finance for business start up
- Looking after your money
- Budgeting for personal survival
- Financial responsibilities
- Common causes of financial failure
- Financial control
- Expenses
- Employing staff
- Pricing
- Cash flow
- Profit and loss account
- Balance sheet
- Performance ratios
- Credit terms
Unit 3 Marketing for business start up
- What marketing is
- Definitions of marketing
- Marketing in practice
- Understanding customer needs and wants
- Using marketing strategy
- The 7Ps of marketing
- Turning prospects into customers
- Types of marketing message
- Writing marketing material
- Websites
- Newsletter marketing
- The marketing plan
- Classic marketing mistakes
Unit 4 Business planning for business start up
- Purpose of a business plan
- Demands and limitations of business planning
- Basic aspects of business planning
- Business plan format
- The executive summary
- The business
- SWOT analysis
- Products and services
- Marketing
- Financials
- Business planning top tips
Unit 5 Communicating for success in business.
- Networking
- Defining communication
- The communication cycle
- Noise
- Barriers to communication
- Spoken word – general considerations
- Written word – general considerations
- First impressions
- Non-verbal behaviour
- Active listening
- Written communication
- Email etiquette
- Writing marketing copy for your business
Course fees
The fee for enrolling onto this course is £399.
Students can make payment using one of the following methods:
- Credit or debit card
- Bank transfer
- Interest free monthly instalments
- Paypal
- Western Union
What is included in the cost of my course?
All course material
Dedicated student support
Access to an online social learning forum
Am I eligible for this progamme?
This course is most suited to individuals who are at least 16 years old, and have an interest in setting up a new business.
